Research

Collated Roy Morgan Research findings on preferences towards buying Australian 2013-2015

A short summary of findings from Roy Morgan Research on preferences towards buying Australian from 2013-2015, with handy links to further information.

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2013 Business Survey - Policies and preferences towards buying Australian

In July 2013, Roy Morgan Research conducted an extensive survey among senior executives, middle and lower management to identify the approach that their companies have in place when purchasing goods or supplies.

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2013 Consumer Survey - Attitudes towards buying Australian

In July 2013, Roy Morgan Research conducted a survey among Australians aged 18+ on purchase attitudes and associated behaviours towards buying Australian-made and grown products. According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.

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2012 Consumer Survey - Attitudes towards the AMAG logo, buying Australian

In July 2012, Roy Morgan Research conducted an extensive survey among shoppers aged 18+ to ascertain the  level  of consumer awareness, purchase attitudes and associated behaviours towards the Australian Made, Australian  Grown logo, and buying Australian made or grown products.

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Complete Research Summary 2002-10

The Australian Made, Australian Grown Campaign (AMAG) regularly conducts research in both domestic and international markets. The following provides a brief overview of the most recent surveys.

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2010 Survey of logo users and their export activities

More and more exporters believe country of origin plays an important role in maintaining export sales, according to the latest survey.

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2010 Survey of exporting logo users

The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.

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2009 Consumer survey attitudes towards logo and buying locally made

Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.

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2008 Survey of logo users – export focus

Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.

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2007 Consumer survey on attitudes towards Australian grown food

Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.

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2006 Consumer Survey - Attitudes towards logo and buying Aussie

In late 2006 AMCL conducted a large research project in Australia focusing on consumer understanding of the logo, consumers’ willingness to buy Australian and their perception of Australian products.

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2005 Small survey of logo users and their export activities

In October 2005, a phone survey of all current AMCL licensees was carried out. The objectives of the survey included to identify licensees who could assist in the Bangkok and Los Angeles research program.

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2002 Roy Morgan Research consumer survey on attitudes towards buying Australian made and the logo

Roy Morgan Research survey from 2002 focused on consumer attitudes twoards buying Australian and the Australian Made, Australian Grown logo.

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2010 Dubai awareness and perceptions of Australian Made logo and products

Respondents agree that the Australian Made, Australian Grown logo clearly reflects positive attitudes of Australian products.

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2010 Los Angeles and New York awareness and perceptions of Australian Made logo and products

Awareness of Australian Made, Australian Grown promotions found to be higher in New York – where more recent promotions had been held - than Los Angeles.

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2010 Shanghai awareness and perceptions of Australian Made logo and products

Awareness of the Australian Made, Australian Grown logo and recent promotion is high with 78% of respondents having seen it before.

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2010 Singapore awareness and perceptions of Australian Made logo and products

Awareness of Australian Made, Australian Grown’s promotion and the logo is high, with 70%+ recalling having seen the logo as part of a promotion or in general.

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2009 Dubai survey of importers’ perception of Australian products and AMAG logo

Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo.

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2009 US survey of effectiveness of US promotions of logo and Australian products

Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.

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2007 US awareness and perceptions of Aussie products

Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.