Collated Roy Morgan Research findings on preferences towards buying Australian 2013-2015
A short summary of findings from Roy Morgan Research on preferences towards buying Australian from 2013-2015, with handy links to further information.
The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
2013 Business Survey - Policies and preferences towards buying Australian
In July 2013, Roy Morgan Research conducted an extensive survey among senior executives, middle and lower management to identify the approach that their companies have in place when purchasing goods or supplies.
2013 Consumer Survey - Attitudes towards buying Australian
In July 2013, Roy Morgan Research conducted a survey among Australians aged 18+ on purchase attitudes and associated behaviours towards buying Australian-made and grown products. According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.
2005 survey of shoppers and importers in Thailand
Survey results strongly suggest Australian products will benefit by using the Australian Made logo.
2005 US survey of perceptions of logo and Australian products
Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.
2006 US awareness and perceptions of Aussie products
Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.
2006 Roy Morgan country of manufacture study
More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.
2007 Survey of shoppers and importers in Thailand
A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.
2007 US awareness and perceptions of Aussie products
Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.
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