2005 US survey of perceptions of logo and Australian products Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers. Download findings
2006 US awareness and perceptions of Aussie products Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year. Download findings
2006 Roy Morgan country of manufacture study More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences. Download findings
2007 Survey of shoppers and importers in Thailand A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo. Download findings
2007 US awareness and perceptions of Aussie products Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions. Read More
2009 US survey of effectiveness of US promotions of logo and Australian products Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia. Download findings
2009 Dubai survey of importers’ perception of Australian products and AMAG logo Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo. Download findings
2010 Singapore awareness and perceptions of Australian Made logo and products Awareness of Australian Made, Australian Grown’s promotion and the logo is high, with 70%+ recalling having seen the logo as part of a promotion or in general. Download findings
2010 Shanghai awareness and perceptions of Australian Made logo and products Awareness of the Australian Made, Australian Grown logo and recent promotion is high with 78% of respondents having seen it before. Download findings