Research

The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.

2016 Consumer Survey - Attitudes towards buying Australian

In September 2016 Roy Morgan Research conducted a survey among Australians aged 18+ on consumer preferences towards buying Australian-made and Australian-grown products. According to the findings, more than two thirds of Australians would give preference to buying locally made and grown goods. Future purchase intentions were found to be heavily influenced by whether or not a product was Australian-made or Australian-grown, across all product categories researched.

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Collated Roy Morgan Research findings on preferences towards buying Australian 2013-2015

A short summary of findings from Roy Morgan Research on preferences towards buying Australian from 2013-2015, with handy links to further information.

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2013 Business Survey - Policies and preferences towards buying Australian

In July 2013, Roy Morgan Research conducted an extensive survey among senior executives, middle and lower management to identify the approach that their companies have in place when purchasing goods or supplies.

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2013 Consumer Survey - Attitudes towards buying Australian

In July 2013, Roy Morgan Research conducted a survey among Australians aged 18+ on purchase attitudes and associated behaviours towards buying Australian-made and grown products. According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.

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2005 survey of shoppers and importers in Thailand

Survey results strongly suggest Australian products will benefit by using the Australian Made logo.

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2005 US survey of perceptions of logo and Australian products

Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.

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2006 US awareness and perceptions of Aussie products

Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.

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2006 Roy Morgan country of manufacture study

More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.

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2007 Survey of shoppers and importers in Thailand

A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.

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