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The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.
Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.
More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.
A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.
Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.
Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.
Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo.
Awareness of Australian Made, Australian Grown’s promotion and the logo is high, with 70%+ recalling having seen the logo as part of a promotion or in general.
Awareness of the Australian Made, Australian Grown logo and recent promotion is high with 78% of respondents having seen it before.
Proudly supporting Australian Made Campaign and the strength of the logo
