Awareness of Australian Made, Australian Grown promotions found to be higher in New York – where more recent promotions had been held - than Los Angeles.
The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
Respondents agree that the Australian Made, Australian Grown logo clearly reflects positive attitudes of Australian products.
Roy Morgan Research survey from 2002 focused on consumer attitudes twoards buying Australian and the Australian Made, Australian Grown logo.
In October 2005, a phone survey of all current AMCL licensees was carried out. The objectives of the survey included to identify licensees who could assist in the Bangkok and Los Angeles research program.
In late 2006 AMCL conducted a large research project in Australia focusing on consumer understanding of the logo, consumers’ willingness to buy Australian and their perception of Australian products.
Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.
Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.
Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.