2009 US survey of effectiveness of US promotions of logo and Australian products
Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.
The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
2009 Dubai survey of importers’ perception of Australian products and AMAG logo
Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo.
2010 Singapore awareness and perceptions of Australian Made logo and products
Awareness of Australian Made, Australian Grown’s promotion and the logo is high, with 70%+ recalling having seen the logo as part of a promotion or in general.
2010 Shanghai awareness and perceptions of Australian Made logo and products
Awareness of the Australian Made, Australian Grown logo and recent promotion is high with 78% of respondents having seen it before.
2010 Los Angeles and New York awareness and perceptions of Australian Made logo and products
Awareness of Australian Made, Australian Grown promotions found to be higher in New York – where more recent promotions had been held - than Los Angeles.
2010 Dubai awareness and perceptions of Australian Made logo and products
Respondents agree that the Australian Made, Australian Grown logo clearly reflects positive attitudes of Australian products.
2002 Roy Morgan Research consumer survey on attitudes towards buying Australian made and the logo
Roy Morgan Research survey from 2002 focused on consumer attitudes twoards buying Australian and the Australian Made, Australian Grown logo.
2005 Small survey of logo users and their export activities
In October 2005, a phone survey of all current AMCL licensees was carried out. The objectives of the survey included to identify licensees who could assist in the Bangkok and Los Angeles research program.
2006 Consumer Survey - Attitudes towards logo and buying Aussie
In late 2006 AMCL conducted a large research project in Australia focusing on consumer understanding of the logo, consumers’ willingness to buy Australian and their perception of Australian products.
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