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The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
In late 2006 AMCL conducted a large research project in Australia focusing on consumer understanding of the logo, consumers’ willingness to buy Australian and their perception of Australian products.
Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.
Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.
Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.
The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.
More and more exporters believe country of origin plays an important role in maintaining export sales, according to the latest survey.
The Australian Made, Australian Grown Campaign (AMAG) regularly conducts research in both domestic and international markets. The following provides a brief overview of the most recent surveys.
In July 2012, Roy Morgan Research conducted an extensive survey among shoppers aged 18+ to ascertain the level of consumer awareness, purchase attitudes and associated behaviours towards the Australian Made, Australian Grown logo, and buying Australian made or grown products.
Proudly supporting Australian Made Campaign and the strength of the logo
