2007 Consumer survey on attitudes towards Australian grown food
Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.
The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
2008 Survey of logo users – export focus
Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.
2009 Consumer survey attitudes towards logo and buying locally made
Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.
2010 Survey of exporting logo users
The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.
2010 Survey of logo users and their export activities
More and more exporters believe country of origin plays an important role in maintaining export sales, according to the latest survey.
Complete Research Summary 2002-10
The Australian Made, Australian Grown Campaign (AMAG) regularly conducts research in both domestic and international markets. The following provides a brief overview of the most recent surveys.
2012 Consumer Survey - Attitudes towards the AMAG logo, buying Australian
In July 2012, Roy Morgan Research conducted an extensive survey among shoppers aged 18+ to ascertain the level of consumer awareness, purchase attitudes and associated behaviours towards the Australian Made, Australian Grown logo, and buying Australian made or grown products.
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