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The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.

Horizon Research 2020 - UAE

Horizon Research 2020 - UAE

Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 515 participants surveyed in Dubai, United Arab Emirates (UAE).

Horizon Research 2020 - France

Horizon Research 2020 - France

Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 510 participants surveyed in Paris, France.

Horizon Research 2020 - China

Horizon Research 2020 - China

Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 673 participants surveyed in Shanghai, China.

2020 Roy Morgan Consumer Research - Attitudes towards buying Australian

2020 Roy Morgan Consumer Research - Attitudes towards buying Australian

In July 2020 Roy Morgan research examined the recognition and trust of the Australian Made logo; which country of origin label provided consumers with the most confidence; Australians preference for Australian Made products; the benefits for businesses when displaying the Australian Made logo; and the impact of the COVID-19 pandemic on purchase behaviour.

2016 Business survey - Policies and preferences towards buying Australian

2016 Business survey - Policies and preferences towards buying Australian

In November 2016 Roy Morgan Research conducted a survey among business professionals in Australia to identify the approach that their companies have in place when purchasing goods or supplies. According to the findings, the majority of Australian businesses now have a policy or preference for buying Australian-made goods wherever possible. While only a quarter of all businesses surveyed were found to have an official policy in place, nearly half expressed a preference for buying Australian-made.

2016 Consumer Survey - Attitudes towards buying Australian

2016 Consumer Survey - Attitudes towards buying Australian

In September 2016 Roy Morgan Research conducted a survey among Australians aged 18+ on consumer preferences towards buying Australian-made and Australian-grown products. According to the findings, more than two thirds of Australians would give preference to buying locally made and grown goods. Future purchase intentions were found to be heavily influenced by whether or not a product was Australian-made or Australian-grown, across all product categories researched.

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.