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The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 515 participants surveyed in Dubai, United Arab Emirates (UAE).
Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 510 participants surveyed in Paris, France.
Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 673 participants surveyed in Shanghai, China.
Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 366 participants surveyed in Vancouver, Canada.
Horizon Research surveyed 4,404 participants across six export markets about the Australian Made logo and Australian products. The following findings are from 508 participants surveyed in Toronto, Canada.
In July 2020 Roy Morgan research examined the recognition and trust of the Australian Made logo; which country of origin label provided consumers with the most confidence; Australians preference for Australian Made products; the benefits for businesses when displaying the Australian Made logo; and the impact of the COVID-19 pandemic on purchase behaviour.
2019 Roy Morgan research finds Australians prefer Australian Made New consumer research from Roy Morgan shows Australians prefer Australian Made products across a wide range of products categories.
In November 2016 Roy Morgan Research conducted a survey among business professionals in Australia to identify the approach that their companies have in place when purchasing goods or supplies. According to the findings, the majority of Australian businesses now have a policy or preference for buying Australian-made goods wherever possible. While only a quarter of all businesses surveyed were found to have an official policy in place, nearly half expressed a preference for buying Australian-made.
In September 2016 Roy Morgan Research conducted a survey among Australians aged 18+ on consumer preferences towards buying Australian-made and Australian-grown products. According to the findings, more than two thirds of Australians would give preference to buying locally made and grown goods. Future purchase intentions were found to be heavily influenced by whether or not a product was Australian-made or Australian-grown, across all product categories researched.
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