The famous Australian Made logo is not changing or being replaced. It will remain as Australia’s global product symbol, following the release of another new Nation Brand for Australia.
The Australian Made Campaign urged Aussie’s to share the love with their local Aussie farmers through purchasing Australian Grown bouquets to mark the occasion to celebrate Valentine’s Day on 14 February 2022.
Travelling around Australia is a big adventure… but it’s a little-known fact that there are 150 “Big Things” in Australia to see along the way. One passionate sport teacher, ‘Budgy Smuggler’ and dedicated Australian Made logo supporter by the name of Cameron McKenzie, spent his summer break on quite possibly the most ‘Aussie’ mission since Darryl Kerrigan set out to save his house from being flattened by an airport runaway… to pay a visit to all 150 “Big Things” in his Australian Made Budgy Smuggler togs and take a portrait photo.
New research from Roy Morgan Research* suggests that it’s going to be a green and gold festive season this year! More than half of the businesses that make products licenced to carry the famous green and gold kangaroo logo have reported that their customers are actively seeking, requesting, or buying more Australian Made and Australian Grown products. Many of those surveyed also cited the COVID pandemic as the driver of this enhanced interest in buying local.
Australian icons, Kylie Minogue and Dannii Minogue have teamed up with the not-for-profit Australian Made Campaign Ltd (AMCL) to help educate consumers in the UK and USA to spot authentic Australian products. The light-hearted ‘Genuine Aussie’ social media campaign sees the famous Australian sisters assess each other’s Aussie credentials to ultimately be judged a ‘Genuine Aussie’, just like the products that carry the Australian Made logo—the famous green and gold kangaroo.
The Australian Made Campaign (AMCL) has welcomed Industry Capability Network (ICN) as an Australian Made Industry Partner, in support of a shared commitment to increased growth in Australia’s commercial and manufacturing sectors.
‘Buy Australian Now’, the latest campaign from Australian Made is urging all Aussies to support local jobs and economic recovery by backing our local makers and growers as the country begins to open up and prepare for the festive season.
The Australian Made Campaign is thrilled to announce that the iconic Australian Made, Australian Grown (AMAG) kangaroo logo is now a registered trademark in Japan and protected under local Japanese law.
The City of Joondalup has reinforced its commitment to local manufacturers, officially joining the Australian Made Campaign as a Campaign Supporter – the first local government in Western Australia to do so.