Australians are among the most ingenious makers and creators in the world. Kicking off today, Australian Made Week is our chance to celebrate all that we create.
This year’s Australian Made Week Ambassador, singer songwriter Jessica Mauboy, headlines an all-star cast of home-grown Aussie brands carrying the iconic green and gold kangaroo logo – signalling their Australian Made credentials.
“We Aussies have a reputation and passion for creating things. For me it’s my music. I’m excited to lend my voice to celebrating the ingenuity of other Australians who put their heart and soul into producing home-grown products,” Jess said.
Australian Made Chief Executive, Ben Lazzaro, said Australian Made Week aims to put the spotlight on genuine Aussie goods.
“When we buy products bearing the iconic Australian Made green and gold kangaroo, we are helping all Australians enjoy the lifestyle that makes us the envy of the rest of the world,” Lazzaro said.
“Australian Made Week is an opportunity for us to become more conscious about our purchases – because choosing Australian Made over imported goods can have a huge impact."
"In fact, if each household spent an extra $10 weekly on Australian Made products, it would generate almost an additional $5 billion to the Australian economy and could create up to 9,000 new jobs,” he said.
And home is where the heart is, with new Roy Morgan research showing that 91% of Australians want to see more Australian Made options and 72% are seeking to buy more Australian Made products in the next 12 months.
From automotive to arts, beauty to boating, clothing to cleaning products and many, many more, every single purchase of products bearing our unique country-of-origin certification, helps create and support local jobs and boost the economies of the cities, towns and regions where the goods are produced.
“Whether you’re buying something big or small, look out for the green and gold kangaroo, so you know you’re buying genuinely Aussie, because Australian Made makes Australia,” Jess said.
Now in its fourth year, Australian Made Week is being promoted in a multi-channel campaign across, TV, radio, print, outdoor and digital advertising.
Find out how you can get involved in Australian Made Week at australianmadeweek.com.au.
Australian Made Week spotlights local makers and growers
Published
Monday, May 20, 2024
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