Shoppers seeking out an Aussie Made festive season
New research from Roy Morgan Research* suggests that it’s going to be a green and gold festive season this year! More than half of the businesses that make products licenced to carry the famous green and gold kangaroo logo have reported that their customers are actively seeking, requesting, or buying more Australian Made and Australian Grown products. Many of those surveyed also cited the COVID pandemic as the driver of this enhanced interest in buying local.