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Australian Made logo turns 40 as demand for locally made products grows

Australian Made logo turns 40 as demand for locally made products grows

Four decades after it first appeared, the green-and-gold kangaroo is trusted by Australians to cut through confusing country-of-origin claims. Australia’s most recognised country-of-origin symbol turns 40 this year, with new research showing the Australian Made logo remains a powerful influence on what Australians buy.

Read more - 01/09/2026

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders, past, present and emerging.

 

The ‘Buy Australian’ campaign is supported by the Australian Government Department of Industry, Science and Resources through the Australian Made Makes Australia Grant 2025 - 2026.