Licensee news

Summer of Tennis campaign wraps up

The Australian Made Summer of Tennis campaign was by all accounts a huge success.

Greater emphasis on CoO and improved procurement procedures

In the wake of impending manufacturing losses in SA, VIC and NSW Australian Made recently sought Government support for local manufacturers, through greater emphasis on the promotion of country-of-origin branding and improved procurement procedures, in submissions to the Minister for Industry and the Inquiry into Commonwealth Procurement Procedures.

Digital update: New search algorithm and priority search listings

Search results pages on the Australian Made website will now display products with an image and description ahead of those without these elements. In addition, licensees now have the opportunity to take advantage of ‘priority search listing’ functionality. This means your product could be displayed first on relevant search results pages — a powerful marketing/selling tool given that over a quarter of those visiting the Australian Made website execute a search.

ICN Gateway enhanced

Industry Capability Network (ICN) has recently finalised the deployment of a range of enhancements to the ICN Gateway - an online connection point for buyers and suppliers looking to build partnerships. The ICN Gateway enables suppliers to search major projects and register their company's interest in just a few easy steps.