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This year, Fashion Revolution Day will be held on 24.04.15. The 'revolution' uses social media to spread the very important message about supporting locally made, ethical fashion, by encouraging consumers to turn their clothes inside out and ask the question ‘who made my clothes?’.
This year the ‘Australian Made Summer of Tennis’ campaign saw significant exposure through national television, radio, print and online advertising, with advertisements playing throughout the Apia International, AAMI Classic and Australian Open coverage. Each of the advertisements featured key messages promoting the Australian Made, Australian Grown logo and encouraging consumers to buy local.
We have been hearing from a number of licensees that third party suppliers have been alluding to having a relationship with the Australian Made Campaign, in order to try and secure their involvement in initiatives. Unless you hear about an opportunity via the licensee newsletter, it will not be endorsed by us.
The Australian Made Campaign has secured exclusive access to heavily discounted, highly targeted advertising opportunities for AMAG logo licensees in the Australia Day Special Feature in The Age and Sydney Morning Herald.
As part of the Federal Government's Buy Australian at Home and Abroad (BAHA) initiative, the Australian Made Campaign is working strategically to link Aussie manufacturers with the major projects through Industry Capability Network (ICN).
The Australian Made Campaign is excited to announce a new partnership with Brand Power, which will involve the creation of a TV advertising platform dedicated to increasing sales of genuine Aussie products.
The Australian Made Campaign is pleased to announce the roll out of Australian Made branded stores in China, under a new partnership with Australia Made Shop Pty Ltd (AMS). As an Australian Made licensee, your product could be eligible for retail in these shops.
Proudly supporting Australian Made Campaign and the strength of the logo
