There continues to be a very strong demand for Australian Made products in the market, with more and more consumers looking to support Aussie manufacturers and growers.
The Australian Made logo is receiving significant media interest, appearing across multiple communication channels, including prime time television programs, major metropolitan newspapers and radio channels.
Make the most of this increased attention by maximising the impact of the logo on your products. The Australian Made logo should appear prominently on licensed products and in all marketing material relating to those products, including inadvertising, online product pages and communications material such as brochures and newsletters.
You can also help retailers promote your products by providing them with relevant ‘Australian Made’ merchandise. A wide range of items, including stickers, swing tags, posters, banners, signs, pyramids, neck tags and lapel pins and cuff links, are available to be ordered from Australian Made’s preferred printer, Conlay Press. Find out more here.
Leveraging the Australian Made logo on your products and in your branding is a great way to make the most of your licence.
What’s more, all Australian Made licensees have the opportunity to list their products and company details on the Australian Made website - Australia’s biggest online directory of genuine Aussie products.
You can make sure you are getting the most out of your online listing by adding content to your pages and keeping your product information up to date.
You can find ‘How to guides’ to help you do this below:
More information on how to use the logo can be found in Australian Made’s Style and Marketing Guide, which is available to download here.
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Capitalise on the strong demand for Australian Made
Published
Tuesday, June 16, 2020
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