Export Market Insights

Market insights

Australian Made Campaign Ltd (AMCL) commissioned global research firm Kantar to conduct a quantitative international consumer research study. The research evaluated the recognition and strength of the Australian Made, Australian Grown (AMAG) logo as well as perceptions of Australian products and overall brand equity.

Global findings from the study include:

96% of consumers have a positive first impression of the AMAG logo
94% of consumers believe products carrying the AMAG logo are genuinely Australian
76% of consumers actively consider Australian products
65% of consumers are more likely to purchase a product if they carry the AMAG logo

This comprehensive multi-market research study surveyed consumers across China, Singapore, South Korea, Thailand, Vietnam, United Arab Emirates, United Kingdom and the United States of America

Licensees can download detailed market-specific reports and high-level summaries at the link below.

Download findings

Increasing consumer confidence

As a registered trademark the logo is safeguarded - giving consumers greater confidence in the genuine origin of the products that carry it.

The Australian Made logo is trademarked in the following countries and regions:

China
Canada
European Union (EU)
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Phillipines
Singapore
Republic of Korea
Taiwan
Thailand
United Arab Emirates (UAE)
United Kingdom (UK)
United States of America (USA)
Vietnam

Free trade agreements

A free trade agreement (FTA) is an international treaty between two or more economies that reduces or eliminates certain barriers to trade in goods and services, as well as investment.

Australia negotiates FTAs to benefit Australian exporters, importers, producers and investors by reducing and eliminating certain barriers to international trade and investment.

Find out more about Australia’s FTAs.

Access practical advice and resources on how to access the benefits of Australia’s FTAs.