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Export Market Insights

Market insights

The Australian Made Campaign Limited (AMCL) partnered with Horizon Consumer Science to undertake a range of research across Canada, China, France, United Arab Emirates, United Kingdom and United States of America to understand consumers perception and reaction to the Australian Made logo and Australian products.

A summary of this research including key findings can be found here.

Increasing consumer confidence

The Australian Made logo is trademarked in China, European Union, Hong Kong, India, Malaysia, Singapore, South Korea, Taiwan, United Arab Emirates, United Kingdom, and United States of America.

As a registered trade mark logo is safeguarded, giving consumers greater confidence in the genuine origin of the products that carry it.

AMCL is also in the process of registering the trademark in the following export markets:

  • Canada
  • Indonesia
  • Japan
  • Thailand
  • Vietnam

Free trade agreements

A free trade agreement (FTA) is an international treaty between two or more economies that reduces or eliminates certain barriers to trade in goods and services, as well as investment. Australia negotiates FTAs to benefit Australian exporters, importers, producers and investors by reducing and eliminating certain barriers to international trade and investment.

Find out more about Australia’s FTAs here: https://www.dfat.gov.au/trade/agreements/Pages/trade-agreements

For a range of practical advice and resources on how to access the benefits of Australia’s FTAs, please visit: https://www.austrade.gov.au/Australian/Export/free-trade-agreements

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527