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Countries around the world are looking to Australia for guidance on country-of-origin branding. The success of Australia’s only country-of-origin certification program, administered and promoted by the not-for-profit Australian Made Campaign, is prompting other countries to revisit their own branding schemes.
The Australian Made Campaign is launching in South Australia under a new partnership with Business SA.
The Australian Made Campaign has bolstered its presence in Queensland with a new Account Manager. Michael Frankland has taken on the role, joining Australian Made’s ranks from the Chamber of Commerce and Industry in Queensland (CCIQ).
In 2014, the Fine Food Awards will again include an Australian Made Award, which will be granted to the best new Australian Made product at the exhibition. Judged by the Fine Food Australia judging panel in collaboration with the Australian Made team, the winner will receive a promotional package worth up to $20,000*.
The Australian Made Campaign is renewing its call for mandatory country-of-origin labelling across all food products, after Food Standards Australia New Zealand (FSANZ) revealed that this information would remain optional on a small range of unpackaged foods.
The Western Australian Fishing Industry Council has become an Australian Made Campaign Associate
The Australian Made Campaign is proud to announce its support of the Australian International Furniture Exhibition (AIFE). An initiative of the Australian Furniture Association (AFA), AIFE is open to the public from 11 – 13 July 2014 and held at Melbourne’s Royal Exhibition Building. AIFE will showcase Australian furniture design and manufacturing trends for both residential and commercial spaces.
The Australian Made Campaign—in partnership with the Fairfax Radio Network—will hold free country-of-origin information sessions in Sydney and Melbourne this August. Hosted by 2UE's Stuart Bocking and 3AW’s Tom Elliott, the seminars will explore how businesses can effectively leverage country-of-origin branding and successfully market their products as ‘genuinely Australian’—here and overseas.
The not-for-profit organisation that administers Australia’s iconic green-and-gold kangaroo country-of-origin certification trade mark, the Australian Made Campaign, is celebrating 2000 registered businesses today
Proudly supporting Australian Made Campaign and the strength of the logo
