The West Australian commercial fishing sector has strengthened its links with the iconic green-and-gold Australian Seafood logo, thanks to a new collaboration between the Australian Made Campaign and the Western Australian Fishing Industry Council (WAFIC).
WAFIC—the peak industry body representing the local commercial fishing, pearling and aquaculture industries—joined the Australian Made Campaign as a Campaign Associate in July, making a strong statement in support of the local fishing sector and those that work in it.
According to WAFIC Chief Executive Officer, John Harrison, the Australian Seafood logo will help the organisation demonstrate its commitment to WA commercial fishers and their employees, and help collectively promote local seafood, pearl products and aquaculture activities in this region.
“Our members are responsible for producing some of the highest-quality seafood in the world,” he said. “It’s important that WAFIC continues to actively foster excellence throughout the local fishing industry and promote locally caught seafood. The Australian Seafood logo will help us do that.”
Australian Made Campaign Chief Executive, Ian Harrison, welcomed WAFIC to the Campaign, commending the organisation for its role in representing the WA fishing sector and its dedication to spreading the ‘buy local’ message.
“Support from Campaign Associates helps to amplify the important message about buying local, and we are proud to have WAFIC onboard,” Ian Harrison said.
Commercial fishers are the vital links that supply seafood to the vast majority of the community, however once on shelf, it’s important that consumers can identify it as authentically Australian.
“While eight out of ten West Australians consume local seafood, over 70 per cent of Australian seafood is imported,” said John Harrison. “We would encourage our members to become licensees of the Australian Made Campaign and use the Australian Seafood logo to help consumers identify their seafood as genuinely Australian.
Nothing fishy about Aussie seafood collaboration
Tuesday, July 15, 2014