Meet the team at De Lorenzo Haircare, a name synonymous with style, design, quality and Australian Made status for over 76 years.
De Lorenzo was established in 1945 when brothers Anton & Vincent de Lorenzo opened their first salon in Sydney’s Redfern. With products made for and on behalf of hairdressers, they pioneered the salon-only, Australian-made product model to become a dynamic force in the haircare industry.
In 2022, with a rich history and strong family spirit, the brand is still proudly dedicated to being 100% Australian Made and owned and remains committed to supporting the local economy.
De Lorenzo is one of the few Australian-made professional haircare brands whose products are all conceived, researched, developed, tested, manufactured and dispatched under one roof. At its production plant in Silverwater, Sydney, De Lorenzo’s team of experts dedicate themselves to creating ethical products - pioneered by passion, uncompromising values, sustainability and a strong social conscience.
Considering the impact of their environmental footprint is a way of life at De Lorenzo. Its products are naturally based, biodegradable, 100% Vegan, and environmentally sustainable; in fact, they have been for over 35 years, long before most companies were aware of its importance and relevance to life today. De Lorenzo even uses its own recycled and rain-harvested water system to manufacture its products, saving millions of litres of water per year.
Since its beginnings, De Lorenzo has consistently set, not chased, standards in the Australian haircare industry and has long since been respected, loved and trusted by the Australian market as an aspirational brand that ensures results. Trends come and go, but family lasts forever, and De Lorenzo leads the Australian market with its heart.