Wuli Grooming

When it comes to styling products, no hair type is more sensitive than curls. It craves nutrition and moisture to achieve an epic look. But for too long, hair care brands have treated styling products for curls as an afterthought – something to add to the line once products are made for fine hair types. Wuli Grooming has flipped this script right on its head with a range first designed with curls in mind and offering something for all hair types (coily, curly, wavy, fine, flat and limp).

Wuli Grooming is the newest Australian-made, all-natural, vegan and cruelty-free brand of styling products that nourish hair from root to tip while helping individuals achieve the unique style they crave. The collection utilises 15 nutrient-rich active ingredients across four product categories to strengthen, hydrate and moisturise hair among a number of other benefits. The range includes a Curl Cream, Matte Balm, Shine Balm and Sea Salt Spray – all made available in two gender-neutral, essential oil-based fragrances of Bergamot & Vanilla as well as Neroli & Sweet Orange.

The brand is fully sustainable thanks to formulas that become natural skin balms after applying to hair, as well as 100% recyclable packaging across the range.