Our Purpose, Promise and Values provide us with the vision to inspire us and are strongly embedded into our culture.
Our Purpose
In place since the company was founded, our common Purpose helps give meaning to why we do what we do. Vitality Brands Purpose is to build a company of both sustainable financial value and positive social worth.
Our Promise
Our Promise helps define what we do and the positive legacy we hope to leave whilst doing it. We Promise to offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy.
In this way, we hope to influence lives in positive ways.
Our Values
Our Values have been in place since Vitality was founded. They help guide us as to how we treat each other and everyone with whom we do business?.
Our Vitality Values are as follows:
- Vitality people always do the right thing.
- Vitality people know that together we’re better.
- Vitality people go the extra yard.
- Vitality people have a voice and use it courageously and constructively.
Where to buy
Major Retailers
- Woolworths
- Coles
- IGA
- Kmart
- Mitre 10
- Target
- Chemist Warehouse
- Big W
Where available
Country
Region
- Asia
- Oceania/NZ
- Europe
* All products may not be available at all stores, countries and regions.
Social - Connect with us
Contact information
Vitality Brands Worldwide
Suite 2.02, Building 10658 Church Street
RICHMOND, Victoria 3073 Email us Visit our website
Our partners
Proudly supporting Australian Made Campaign and the strength of the logo
