Ella & Maeve was born from the frustration of founder, Michelle. As the mother of two children who were ‘off the growth chart’, she found it difficult to find quality cloth nappies that fit. Michelle always knew modern cloth nappies would be her preference, but after exhausting 15 (yes 15!) different brands, she took matters into her own hands.

What started out as a hobby and a way to overcome the post-baby blues, became a business that was desperately in need by so many. Parents of premmies and parents of ‘larger’ children jumped at the news of Michelle’s revolutionary nappies. Each one is 100% Australian made from OKEO-TEX 100 fabrics, and carefully designed to grow with your baby. These nappies not only look adorable, they’re kinder on your wallet and kinder to the planet.

Now with the help of two Perth fashion designers and a Melbourne pattern maker, Michelle is adding buttery-soft, organic cotton clothing to the range of products on offer. Each piece has been carefully designed by Aussies for Aussie kids.