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Australian Made Campaign Partner, Oz-Town, is again hosting an Australian Pavilion at this year's China International Import Expo (CIIE) and is inviting Australian manufacturers to register their interest.

Branded with the iconic Australian Made logo, the Oz-Town Australian Pavilion aims to provide an effective platform for Aussie exporters to showcase their genuine Australian products and connect with buyers, retailers and distributors.

Hosted by the Ministry of Commerce for the People's Republic of China and the Shanghai Municipal People's Government, CIIE is an annual Chinese trade fair and the world's first import-themed national-level expo. This year it will be held in Shanghai China from 5-10 November 2023.

With the support of the Australian Made Campaign (AMCL), Oz-Town plans to establish an Australian Pavilion with areas dedicated to Food & Agriculture, Lifestyle and Health & Medical. This is the fifth exhibit Oz-Town has organised at CIIE.

Oz-Town will arrange for several China-based business partners to attend the Australian Pavilion, while also hosting several 'business matching' events to connect exhibitors with buyers and retailers.

If you want to find out more about CIIE 2023, the opportunity it presents for your business and how Oz-Town can help you deliver a successful exhibit, you are invited to register for a webinar being run by the Australia China Business Council (ACBC), in conjunction with Oz-Town and the CIIE, on Wednesday 15 March, 12noon-1pm.

To register your attendance, please click here.

If you'd like to attend the webinar event in-person, please contact Sophy Liu on

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Showcase your products in the Australian Pavilion at CIIE 2023

Showcase your products in the Australian Pavilion at CIIE 2023


Wednesday, February 22, 2023


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.