Promote your products at the Sydney Royal Easter Show and be part of the ‘bag that gives back’

Do you have an Australian Made and Owned product you would like to promote at the Sydney Royal Easter Show? The RAS Foundation is asking companies to donate non-perishable food items for inclusion in the popular AG Bag at the 2023 Sydney Royal Easter Show (6th – 17th April).

The popular AG Bag is a celebration of Aussie-grown produce and products. Every cent raised by the AG Bag goes directly to the RAS Foundation Community Futures Grant program. The grants encourage and champion rural leadership by providing each successful grant applicant up to $25,000 to fund a community project addressing a need or issue in their local community. Once completed, these projects enhance positive social and economic outcomes for the wider community. In the 2022 Royal Easter Show, the AG Bag raised over $60,000, thanks to the generous contribution of the Show-goers.

Being part of the 2023 AG Bag is an opportunity for your company or brand to be part of a fantastic grass-roots initiative that supports Australian agriculture and gives back to rural and regional communities. The donated product could be surplus stock or a new product you wish to promote.

Benefits of being part of the AG Bag for 2023 include:

Giving back to rural and regional communities
Participating in an all-Australian made and owned bag
Supporting a fantastic grass-roots initiative
Exposure of your company and/or brand
Logo recognition at the AG Bag stall along with large product displays
Opportunity to include your flyer in the AG Bag Showbag
Promoting participation in this worthwhile initiative through your organisation’s communication channels

The AG Bag will be promoted:

At the Sydney Royal Easter Show Media Preview Day
On the Sydney Royal Easter Show Showbag page on the website and App
In Sydney Royal Easter Show communications including press releases, Bush Telegraph online news, and social platforms including Facebook and Twitter
On Royal Agricultural Society of NSW (RAS) and RAS Foundation social platforms, including Facebook and Twitter
In RAS members’ e-news
In RAS Councillor’s news/communications.

Product criteria for the Ag Bag:

Products must be non-perishable
Products must be made in Australia by Australian-owned companies
The requested product donation is 2,600 units
Products should be no bigger than A5 (15 x 21 cm)
Products must have at least three months left on the use-by date (i.e. until at least 30th July 2023)
Donations must be delivered to Sydney Showground between Monday 13th – Monday 27th February 2023

In 2022, the AG Bag contained a popular mix of products, including popular Australian brands such as SunRice, Bega, Vetta Pasta, Healthy Baker, OzPets and Carmans, to name a few items.

The AG Bag stall is located in the famous Home and Lifestyle Pavilion and is promoted on the Sydney Royal Easter Show digital and social platforms. In 2022, it received coverage in 2GB Mornings with Mark Levy during the 3-day 2GB outside broadcast from the Show, the ABC Country Hour and The Land, among others.

For more information or to get involved, please get in touch with Magdalena Frías, Administration Coordinator RAS Foundation on 02 9704 1232 or mfrias@rasnsw.com.au.