Australian Made Export Initiative research outcomes

Roy Morgan recently undertook a survey that provided licensees with the opportunity to have their say on the activities delivered under Australian Made’s export grant in addition to their perceived value of the Australian Made logo in export markets.

Top-line outcomes from the research include:

• Satisfaction of licensee exporters amongst those that were aware of export activities was high (57%)
• Licensee assessments of activities they were aware of was overwhelmingly positive (84% positive or extremely positive and 16% neutral). There were no licensees who thought the activities had a negative impact.
• Digital marketing (62%), tradeshows (52%) and licensee export assistance (42%) were seen as the areas most important to invest in the future.
• The vast majority of licensee exporters (86%) displayed the Australian Made logo on their products, but only two thirds (64%) displayed the logo in promotional activities/advertising.
• Providing assurance of superior quality, certification of being Australian made and trust were the main perceived advantages of utilising the Australian Made logo.

Thank you to those who completed the survey. The prize draw has been drawn and winners have been contacted directly by Roy Morgan.

Remember to leverage your Australian advantage in export markets. International research undertaken by Horizon Consumer Science found that prominent placement of the Australian Made logo is the most favoured way of increasing consumer consciousness of the possibility of buying Australian.

The Australian Made logo should appear prominently on licensed products and in all marketing material relating to those products, including in advertising, online product pages and communications material such as brochures and newsletters.

For more information about the survey or international research please contact export@australianmade.com.au