The green and gold home-ground advantage

Olympic swimming champion Ariarne Titmus OAM is calling on Australians to show their support for local makers and growers during Australian Made Week, running from Monday 19 to Sunday 25 May.

As this year’s Australian Made Week Ambassador, ‘Arnie’ is proudly championing the iconic green and gold kangaroo logo, a symbol of authentic Australian products.

“I’ve been incredibly fortunate to have the backing of Australians throughout my swimming career, and it’s made all the difference. Now, I’m encouraging everyone to rally behind Team Aussie by choosing Australian Made. Because when we back each other, we all win,” Titmus said.

Australian Made Campaign Chief Executive Ben Lazzaro said the annual campaign was about shining a light on the real benefits of buying local.

“Australian Made Week is an opportunity for us to become more conscious about our purchases – because when we support our local makers, growers, farmers and manufacturers over imported goods, we all benefit,” Lazzaro said.

According to new research by Roy Morgan, 73% of Australians say they’re willing to buy more Australian-made products to reduce reliance on imports. A strong 72% are also willing to pay more for locally made goods.

“If every household spent just $10 more a week on Australian Made products, we’d inject an extra $5.6 billion into our economy and generate around 10,000 new jobs,” said Lazzaro.

He also emphasised the power of the Australian Made logo, recognised by 99% of Australians and used by more than 4,500 businesses.

“The most reliable way to identify an Australian Made product is by looking for the iconic green and gold kangaroo logo,” Lazzaro said. “It’s one of the most recognised symbols in the country and is proudly displayed by businesses to highlight their product’s Australian origin.”

These businesses represent approximately 40,000 jobs and generate a combined annual revenue of around $8 billion - with every single purchase of products bearing our unique country-of-origin certification helping to support the cities, towns and regions where the goods are produced.

“Whether it’s skincare or safety equipment, curtains or campervans – we can all play our part in giving Australian businesses a true home-ground advantage,” Titmus added.

The Roy Morgan research showed 84% of Australians would be more likely to buy a product if they knew it was Australian-made.

In other findings:

• Of those willing to pay more for Australian-made goods, 50% are willing to pay up to 10% more.
• Females are more likely to buy Australian-made products compared to males (47% vs 39%).
• Consumers in country areas (48%) are also much more likely to buy Australian-made products.
• 89% of Australians believe more manufacturing should be undertaken in Australia*.
• 99% of Australians recognise the green and gold Australian Made logo^.
• 93% are confident products displaying the logo are genuinely Australian^.

Learn more about Australian Made Week at australianmadeweek.com.au.

To apply to use the Australian Made, Australian Grown logo on locally made products, visit australianmade.com.au/apply.

*Roy Morgan 2020

^Roy Morgan 2022