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Australia’s green-and-gold kangaroo logo celebrated a special Australia Day long weekend this year, welcoming its 300,000th follower on Facebook. 

The milestone will help it maintain its position amongst the top ten not-for-profits in Australia^ on the platform, which remains the country’s most popular social media network.*

The logo’s Facebook following has grown by a phenomenal 1000 per cent over the past five years, and Australian Made Campaign Chief Executive, Ian Harrison, says momentum has been building along with demand for authentic Australian products.  

“Shoppers are increasingly realising the high level of quality Australian producers offer and are actively seeking out locally made and grown options,” Mr Harrison said. 

“This has a very positive impact on the economy and local communities, and there is no doubt those benefits add value to the purchase decision.”

In addition to the logo’s growing Facebook following, a further 22,000 consumers follow its Instagram, Twitter, LinkedIn and YouTube accounts.

A further 33,000 consumers are members of the free ‘Aussie Made Club’ and receive a monthly e-newsletter. All in all the Australian Made Campaign’s digital audience totals over 350,000.

Bolstering its online presence even further, the product directory at, which features more than 20,000 certified Australian-made and Australian-grown products, receives approximately 90,000 hits each month as well.

Mr Harrison says all of this represents fantastic opportunities for businesses registered with the Australian Made Campaign.

“This is an audience that is passionate about supporting local producers, and is therefore a highly valuable channel to market for businesses making and growing locally,” Mr Harrison said.

“Not only do our digital platforms provide shoppers with the opportunity to discover great new Aussie products, but the thousands of sales leads generated each month drive traffic, brand awareness and sales for businesses registered with the Australian Made Campaign.”

^Online Circle Facebook Benchmarking Report 2017

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Aussie icon going viral: The kangaroo with 300,000 followers

Aussie icon going viral: The kangaroo with 300,000 followers


Tuesday, January 30, 2018


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.