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Australian Made Campaign Chief Executive, Ian Harrison, spoke to manufacturers regarding country-of-origin branding at the National Association for Manufacturing Excellence Conference last week, explaining how manufacturers could leverage this as a powerful marketing tool.

The Australian Made, Australian Grown logo is the most effective country-of-origin branding tool available to businesses manufacturing in Australia, because it is Australia’s only registered country-of-origin certification trade mark. According to Roy Morgan Research, it is recognised by 98% of Australians, and 88% trust it to identify genuine Aussie products.

Manufacturers from a wide range of industries attended the conference, which was held in Melbourne and Perth from 24-28 February.

The conference aimed to equip manufacturers with tools and techniques to help them remain competitive in a rapidly changing business environment.

It was clear from the discussion following Mr Harrison’s presentation that country-of-origin branding is becoming an increasingly important advantage in the marketplace.

The Australian Made, Australian Grown logo is available to businesses of all sizes, and can be accessed via a simple online application form. Fees start from just $300 plus GST for nominated products with sales revenue of up to $300,000.

For more information call 1800 350 520 or email info@australianmade.com.au.

Australian Made speaks at the AME Conference


Australian Made speaks at the AME Conference

Published

Tuesday, March 04, 2014


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The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.