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The logo is Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.
That means your customers can be sure they’re buying authentic, premium-quality products that originate from our clean, green environment and that are made to demanding Australian standards.
As a registered certification trademark, the Australian Made logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd, and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.
The rules for using the certification trade mark require that, in Australia, it must always be used with one of the following four descriptors: Product of Australia, Australian Made, Australian Grown, Australian Seafood or Australian (In export markets only).
The Australian Made logo is one of the most effective ways to leverage Australia's reputation as a producer of leading, best-in-class products, and communicate a range of positive product attributes synonymous with Australia:
Products grown in a clean, green environment.
Products made and grown in accordance with strict regulations and high standards.
Components, ingredients and manufacturing standards are some of the highest in the world.
Represents good value for money and an opportunity to generate a premium in the marketplace.
Australian Made licensees have exclusive access to a range of channels to market, promotional initiatives and dedicated audiences looking to buy Aussie:
Australian Made-branded stores (online and offline) in China and South Korea, as well as Australian airports.
Australian Made has a social media following in the hundreds of thousands and a consumer club with a passion for buying Aussie.
All licensed products are featured on the Australian Made website - the largest online directory of authentic Australian products.
The logo is a registered trade mark and legally protected in China, South Korea, Singapore and the USA.
Almost all (99%) Australians recognise the logo
Australians (93%) are confident that products carrying the logo are genuinely Australian
Most (93%) Australians have a preference for Aussie products
Roy Morgan Research
The famous Australian Made logo makes the 'Australian connection' instantly, clearly and with authority, delivering confidence to consumers.
From 1 July 2016, businesses will be able to use the logo on food products according to the requirements set out in the new country of origin labelling legislation, the Country of Origin Food Labelling Information Standard 2016.
Contact the Australian Made Campaign directly and we will be happy to assist
1800 350 520
Proudly supporting Australian Made Campaign and the strength of the logo
