Almost all Australian consumers (98.8%) instantly recognise the logo.*
Most Australian consumers (91.9%) are influenced by the logo when making a purchasing decision.*
It’s an Aussie benchmark:
The AMAG logo is synonymous with the high standards of production and manufacturing in Australia.
It has global reach:
The logo is used by over 2200 companies on more than 15,000 products sold here and around the world. It is also a registered trade mark in China, South Korea, Singapore and the USA.
It provides access to export markets:
Australian Made licensees have the exclusive opportunity to supply Australian Made-branded stores in China and South Korea. The shops only retail products certified to carry the logo, to the affluent Chinese South Korean markets.
It has a massive digital audience:
- All licensed products are listed and searchable on australianmade.com.au which is visited by 85,000 consumers each month.
- A captive social media audience of over 150,000 engage with the logo and the products that carry it.
- Over 25,000 Aussie Made Club members receive news about licensed product and promotions.
The logo gives the vast majority (88.6%) confidence that a product is Australian.*
It provides authenticity:
Third-party accreditation gives purchasers confidence that your product is ‘genuinely Aussie’.
It’s certified and enforced:
The logo is a registered certification trade mark and can only be used on products which meet the criteria set out in Australian Consumer Law and the stringent AMAG logo code of practice.
It commands a premium:
In many cases, consumers are willing to pay more for genuine Aussie products.
It provides access to visiting tourists:
Australian Made licensees have the exclusive opportunity to supply Australian Made-branded stores throughout Australian international and domestic airports. The shops only retail products certified to carry the logo. Almost all Australian consumers (98.8%) instantly recognise the logo.*
It delivers promotional opportunities:
Australian Made licensees have access to Australian Made-brokered promotional opportunities, such as discounted advertising rates, editorial as well as third-party trade shows, exhibitions and events.
*Roy Morgan research 2012