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Research

The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
Research
2009 US survey of effectiveness of US promotions of logo and Australian products

Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.

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Research
2007 US awareness and perceptions of Aussie products

Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.

Research
2007 Survey of shoppers and importers in Thailand

A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.

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Research
2006 Roy Morgan country of manufacture study

More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.

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Research
2006 US awareness and perceptions of Aussie products

Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.

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Research
2005 US survey of perceptions of logo and Australian products

Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.

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Research
2005 survey of shoppers and importers in Thailand

Survey results strongly suggest Australian products will benefit by using the Australian Made logo.

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