The Australian Made, Australian Grown logo is Australia's most trusted and recognised symbol for products that are made or grown right here in Australia*.
It is a registered certification trademark and can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd (AMCL) and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.
The iconic green and gold logo was commissioned by the Federal Government in 1986 and designed by the internationally acclaimed creative consultant, Ken Cato. It can now be found on more than 10,000 products sold here and in export markets around the world.
The rules for using the certification trademark require that, in Australia, it must always be used with one of the following four descriptors:
- Product of Australia
- Australian Made
- Australian Grown
- Australian Seafood
In export markets (only) it can be used with the descriptor 'Australian'.
From 1 July 2016, businesses will be able to use the logo on food products according to the requirements set out in the new country of origin labelling legislation, the Country of Origin Food Labelling Information Standard 2016.
Changes to food labelling laws
Changes to food labelling laws are coming soon. From 1 July, the Government will be incorporating the Australian Made, Australian Grown kangaroo logo into a new country-of-origin information panel, which will be mandatory for Australian food products.
Australian food products will no longer be able to use the Australian Made, Australian Grown certification trade mark as a standalone country-of-origin symbol, and the Australian Made Campaign will no longer be able to license food products to use the logo as a country-of-origin certification trade mark.
Information about the new mandatory country-of-origin information panel can be found at www.foodlabels.industry.gov.au.
The Federal Government will be funding the ACCC to manage compliance of the new country-of-origin information panel for food products.
The Australian Made Campaign will continue to administer and promote the Australian Made, Australian Grown logo as a country-of-origin certification trade mark for all other classes of goods, and for use as a marketing tool in a corporate capacity. The process for obtaining a license to use the logo will remain the same. For more information, visit www.australianmade.com.au/for-business.
The product has undergone its last substantial transformation in Australia.
Each significant ingredient has been grown in Australia and all or virtually all of the production processes have occurred in Australia.
When the logo is used with the words 'Australian Grown' plus the name of an ingredient, e.g. 'Australian Grown Potatoes' it means that 100% of the named ingredients (e.g. the potatoes) was grown in Australia, and at least 90% of the whole product was grown here.
Product of Australia
All of the product's significant ingredients come from Australia, and all or nearly all of the manufacturing or processing is also carried out in Australia.
The product must be seafood (as defined); all of the product’s significant ingredients are grown/harvested in Australia and all, or nearly all, of the processing has been carried out in Australia.
Can only be used in export markets. The product must satisfy the criteria for at least one of the four preceding claims, and not be misleading.
Australian Made & Owned | Australian Grown & Owned
Ownership is important to many Australians and for that reason a number of businesses choose to include ‘& owned’ with the relevant country of origin claim for their products.
The AMAG logo cannot be used on products which do not meet the criteria in the Code of Practice, irrespective of whether the company is Australian owned or not.
For more information about using the logo, download the AMAG Logo Code of Practice or call 1800 350 520.
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(*Roy Morgan 2012)