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Case Studies

Insights into businesses using the Australian Made, Australian Grown logo, across a variety of industries, both domestically and around the world; why they use it and how it has benefitted them.
Case Studies
ATE Tankers

Each tanker that is engineered and manufactured at ATE’s plants in Victoria roll off the production line carrying the Australian Made certification trade mark. ATE’s Australian Made accreditation is promoted across all marketing and communication materials, on the shop floor and in the head office foyer. 

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Case Studies
Merino & Jumbuck

John Kallitsas is passionate about reigniting Australia’s manufacturing industry and he’s leading by example with Merino & Jumbuck, a company that is proud to manufacture quality Australian merino wool products. 

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Case Studies
BOgear

When Dave Bell started BOgear, a custom bag and outdoor gear manufacturer he was determined for the products to be hard wearing, built for daily use and to be made in Australia. He believes that Australian Made gear is the best money can buy.

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Case Studies
AAL

AAL recently embarked on a new venture contract manufacturing for the Chinese market, and recognised the importance of introducing Chinese consumers to the ‘Australianness’ of its products. AAL also wanted to protect against potential counterfeiters. The Australian Made logo was combined with traceability technology from YPB Systems.

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Case Studies
The Muesli

It wasn’t until her homemade zip-locked muesli packs started flying off the shelves at personal training studios and gyms that Emma realised just what a unique product she had and why. It was then she started manufacturing The Muesli in Australia professionally, and she hasn’t looked back since.

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Case Studies
Krix

Krix started designing and manufacturing high quality home entertainment speakers in Australia over 40 years ago, and after pioneering world-first designs that are now sought-after globally, it took on the commercial cinema market. While export markets make up a large percentage of its customer base, Krix is best-known at home in Australia, where cinemas around the country are now fitted out with its custom-designed Australian Made speakers. 

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Case Studies
Sunstate Jewellers

Sunstate Jewellers creates elegant jewellery from ethically sourced diamonds and locally sourced gemstones, combined with eco-friendly refined gold on Queensland’s Sunshine Coast. The family business, founded in the early 1970’s, built its reputation on unique, quality, Australian Made craftsmanship, and their jewellery is stocked in independently owned retail outlets throughout the country. 

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Case Studies
Luus Industries

Luus Industries manufactures a wide range of Australian Made cooking equipment for the foodservice industry; from ovens, grills and barbeques to woks, steamers and fryers. Manufacturing in Australia for more than 15 years, Luus has built its name on reliability, functionality, affordability, and exceptional customer service.

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Case Studies
Australia Fresh

Horticulture Australia’s ‘Australia Fresh’ export program relaunched in September 2012 incorporating the iconic green-and-gold Australian Grown logo, offering the horticultural industry a powerful marketing tool both within and outside Australia.

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Case Studies
Dindi Naturals

Dindi Naturals provides Australians with an Australian Made, all-natural, high quality, alternative to synthetic soaps and skin care products.

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Case Studies
Safety Food Peeler

The Safety Food Peeler can be used by children and adults of all ages from two years old and upwards. It is Australian Made and Owned, BPA-free, dishwasher safe and suitable for left or right-handers. People with arthritis, haemophilia or motor-neurone problems can benefit from its stability and efficacy, and those who are vision-impaired can use the rough fingerprint embossed on every peeler as a guide. 

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Case Studies
Stockbrands

The Stockbrands family business is well-known in the Australian agriculture sector – farmers have been tagging cattle and sheep for more than half a century with their Australian Made eartags and ID markers. While its 4N brand of Australian Made fittings for the water and gas industries was only introduced to the market a few short decades ago, they have been equally successful. 

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Case Studies
Vitex Pharmaceuticals

Vitex Pharmaceuticals is a leading contract manufacturer of Australian-made and efficacious therapeutic goods. The company started using the Australian Made logo on its products over a decade ago to help set them apart, and believes it would not be as successful if it weren’t for its positioning as an Australian manufacturer and association with the Australian Made logo.

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Case Studies
Modern Baking Company

Modern Baking Company formed when the well-known Australian biscuit manufacturer, Unibic, went into receivership. Now, nearly three years since becoming Modern Baking Company, the business continues to gain momentum, leveraging its Australian heritage as it pushes for greater growth.  

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Case Studies
Flagworld

Carrol and Richardson Flagworld has been manufacturing flags, banners and buntings in Australia for more than 50 years, and is best known for making Australia’s national flags, Aboriginal flags and the sporting flag of Australia. 

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Case Studies
Coopers Brewery

Coopers Brewery has set its sights on producing around 90 million litres of beer a year by 2016, following the introduction of a permanent second shift in September this year. The Adelaide-based brewer and proud Australian Made, Australian Grown (AMAG) licensee produced a record 62 million litres in 2009-10, but believes a 45% increase is achievable in the next six years as demand for its traditional products, Coopers Sparkling Ale and Coopers Pale Ale, continues to climb.

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Case Studies
Lindsay Pie-Making Equipment

Lindsay Pie-Making Equipment (LPME) manufactures ‘Simple Simon’ bakery equipment for bakeries of all shapes and sizes, specialising in pie machines. Simple Simon pie machines have been designed and manufactured in Australia for over 25 years, and the entire range carries the Australian Made logo.

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Case Studies
AK Reels

Occupational health and safety (OH&S) is critical in all industries, which is why AK Reels’ best selling product is its Australian Made retractable safety Barrier tape reel.  AK Reels also has a large range of highly durable Australian Made retractable hoses for industrial and domestic use – all made to suit particular purposes and withstand variations in temperature and conditions. 

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Case Studies
Australian Paper

Australian Paper is the country’s only manufacturer of office, printing and writing papers, bags and sacks, and also makes a range of papers used for box manufacturer. It makes a range recycled content papers used for all these applications. It also produces around two billion envelopes annually, making it the largest envelope manufacturer in Australia. The company is an Australian icon, with renowned consumer brands like Reflex, Olympic, Tudor and Queen’s Slipper.

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Case Studies
Little Innoscents

When Antonette Golikidis couldn't find chemical free skincare products for her new baby, she did what any good mum would do - create her own. Five years on and the Little Innoscent suite of natural baby products is now available in over 800 retailers nationwide.

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