Thank you to all for another successful Australian Made Week

Australian Made would like to say a massive thank you to all licensees and partners who helped to make Australian Made Week an enormous success.

Running from Monday 6 June to 12 June 2022, Australian Made Week 2022 follows last year’s inaugural campaign that prompted more than 70% of Aussies to increase their efforts to prioritise local product purchases.

The campaign highlighted how choosing local products and produce significantly affects local businesses and employment opportunities and was promoted through a national multi-channel advertising campaign across TV, radio, out-of-home, print, digital and social media.

Cook, lawyer, TV presenter, and author, Adam Liaw fronted the campaign as Australian Made Week’s 2022 Ambassador urging consumers to seek out and buy genuine Aussie products bearing the trusted green-and-gold kangaroo logo.

The initiative was officially launched at Australian Made licensee Luus Industries, a commercial catering equipment manufacturer in Melbourne’s west. Australian Made Ambassador Adam Liaw, Assistant Minister for Trade and Manufacturing, Senator the Hon Tim Ayres, Daniel Mulino MP, Australian Made Chairman Allyn Beard, Australian Made Chief Executive Ben Lazzaro and Luus Industries CEO Ao Luu were all in attendance.

A strategic PR campaign resulted in 1,060 media hits throughout the month across TV, radio, print and online channels. Key highlights included Weather Crosses on the Today Show, Sunrise segment and multiple evening news spots across Nine, Seven, SBS, Ten, Prime7, WIN and ABC.

Australian Made also partnered with Nine to publish a special feature for Australian Made Week in The Age and Sydney Morning Herald, reaching a combined audience of 14.6 million. The Feature offered a powerful opportunity for licensees to get in front of a large and affluent audience – check it out here.

Curated Australian Made PR boxes were sent to Australian social media influencers with a combined following of 35.8 million. Influencers were encouraged to share the boxes with their audiences and call on shoppers to purchase more products displaying the famous Australian Made logo.

Several Australian sports stars swapped their team colours for the Green & Gold during Australian Made Week, including Jack Riewoldt, Andrew Gaze, Ash Brazill, Mark Philippoussis, Chris Goulding, Bianca Chatfield, Archie Thompson and John Steffensen, who all wore iconic ‘Australian Made logo’ beanies and scarves made by The Vintage Football Jumper Company.

Australian Made also worked with Screen Producers Australia and Independent Cinemas Australia to run a film highlight reel in support of Australian Made feature films and feature documentaries. The piece appeared in up to 176 independent cinemas around the country.

Over 235,000 website sessions were recorded during the four-week campaign, smashing Australian Made’s monthly 130,000 session average and resulting in more than 410,000 page views.

Australian Made licensees and partners were provided with a dedicated range of Australian Made Week assets to get behind the campaign - it was great to see these assets in action. The #AustralianMadeWeek hashtag now has over 6,200 posts on Instagram.

Get involved

The Australian Made Campaign is always looking to provide opportunities for licensees and extend the reach of the Australian Made logo. We would love to receive your feedback on this year’s Australian Made Week campaign. It will only take a couple of minutes, and if you provide your contact details, you’ll go in the draw to win a $200 IGA gift card – give your feedback here.

If you would like to be considered for future promotions and giveaways, please complete an expression of interest questionnaire here.

Thank you again, and keep an eye on the licensee newsletter for details on next year’s campaign!