Alipay x Australian Made Mother’s Day e-commerce store

Australian Made Campaign Limited (AMCL) is continuing its partnership with Alipay, the preferred payment method for Chinese customers, to create a bespoke in-app Australian Made e-store focusing on Mother’s Day. 

Funded by AMCL and available exclusively to Australian Made licensees, the campaign will engage with the local Chinese community and China market from 7 April to 12 May, highlighting licensed products as the perfect gifts to spoil mothers here and abroad.

The campaign includes advertising across Alipay and an external media campaign to drive reach.  Participating brands are featured on the e-store and shoppers are directed to the brand’s website if they wish to purchase a product.  AMCL has also funded a 60RMB shipping incentive for each user when they place an order with Alipay.

Licensees should refer to AMCL’s licensee newsletter and Licensee News page for future opportunities and initiatives.