Adam Gilchrist encourages Brit's to join the ‘winning team’

Australian Made has joined forces with legendary Australian cricketer Adam Gilchrist to encourage shoppers in the United Kingdom (UK) to join the ‘winning team’ and purchase products carrying the iconic green and gold kangaroo.  

Much loved across the UK, Cricket commentator and former captain of Australia’s national cricket team, Gilchrist plays on the competitive nature of cricket between England and Australia to raise the profile and awareness of the Australian Made logo.

The campaign aims to reaffirm the Australian Made logo as Australia’s trusted country of origin certification trademark and educate UK consumers on the benefits of buying Aussie products.  

A targeted content-led promotion will be amplified across digital channels, including Facebook and Instagram, in the lead-up to the 2023 Ashes series.

To learn more, please visit australianmade.com.au/uk2023

Watch the clip below