New research reveals consumers care about buying local

New research from Roy Morgan, commissioned by the Australian Made Campaign and released today, has revealed buying Australian-made products has become more important to Australian consumers.

According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.

• More than half of the respondents surveyed (55%) said that buying Australian-made had become more important to them in the last 12 months.

• Just one tenth of the respondents (12%) said that they would not buy Australian products if they were more expensive.

Australian Made Campaign Chief Executive, Ian Harrison, said that the results were encouraging.

“The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities,” Mr Harrison said.

Australia’s unemployment rate rose from 5.3% in July 2012 to 5.7% in July 2013 and it is projected to rise further.

“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around,” Mr Harrison said. 

The Australian Made Campaign recently launched its new website, www.australianmade.com.au, to help consumers find genuine Australian products and produce.

Featuring more than 10,000 products from thousands of Australian manufacturers, processors and producers, the Australian Made website enables consumers to quickly and easily find locally made, grown or caught products. The website only features genuine Aussie products that have been certified to carry the Australian Made, Australian Grown (AMAG) logo –Australia’s registered country-of-origin trade mark.