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The logo is Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.
That means your customers can be sure they’re buying authentic, premium-quality products that originate from our clean, green environment and that are made to demanding Australian standards.
As a registered certification trademark, the Australian Made logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd, and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.
The rules for using the certification trade mark require that, in Australia, it must always be used with one of the following four descriptors: Product of Australia, Australian Made, Australian Grown, Australian Seafood or Australian (In export markets only).
Australian Made licensees have exclusive access to a range of channels to market, promotional initiatives and dedicated audiences looking to buy Aussie:
In export markets, the Australian Made logo makes the 'Australian connection' instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers.
Australian Made licensees have exclusive access to the Australian Made Digital Network - a collection of digital, online and social media assets developed to help brands promote your genuine Aussie products to loyal consumers.
All licensed products are featured on the Australian Made website - the largest online directory of authentic Australian products.
The logo is a registered trademark in the many regions across the globe - providing a legal framework in each jurisdiction for protection of the logo.
Almost all (99%) Australians recognise the logo*
Most (93%) Autralians are confident that products carrying the logo are genuinely Australian*
Most (93%) Australians have a preference for Aussie products^
*Roy Morgan Research 2022 | ^Roy Morgan Research 2020
The famous Australian Made logo makes the 'Australian connection' instantly, clearly and with authority, delivering confidence to consumers.
Australian food and beverage products sold within Australia do not use the Australian Made, Australian Grown logo as a standalone country of origin symbol, and do not need to be licensed with the Australian Made Campaign.
Contact the Australian Made Campaign directly and we will be happy to assist
1800 350 520
Proudly supporting Australian Made Campaign and the strength of the logo
