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Shamir Australia, an entity of Shamir Optical Industry Ltd, has established itself as a company known worldwide for innovation, cutting-edge optical lens technology and stringent quality assurance practices.

Established in 1972, Shamir Australia employs over 105 employees and produces its complete range of spectacle lenses in Brisbane, capitalising on the benefits manufacturing in Australia brings.


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“Shamir Australia manufactures superior products and lens technology to the Australian market. Our products are checked, controlled and sold in Australia, meaning we can offer quality guarantees to our customers,” Shamir Australia Chief Executive Officer, Paul Stacey said.

“As an Australian based company, we understand and recognise the importance of high manufacturing standards. Manufacturing in Australia allows us to provide quality products that not only meet but exceed our customer’s expectations, while at the same time support our local economy and workforce.

The Australian Made logo allows us to effectively communicate our company values to consumers and highlights our Aussie attributes, making it a highly effective marketing tool. It is recognisable and shows our commitment to manufacturing to Australia’s high standards to deliver premium products that have gone through stringent quality control, which provides assurances to our consumers.”      

Eyecare professionals across Australia appreciate Shamir’s quick response to changing market demands and consumer needs, as well as their ability to fill orders for custom-design product lines.


“Our technology sets us apart as the market leader in our industry, and our ground-breaking, new progressive lifestyle spectacle lens, Shamir Autograph IntelligenceTM, has received tremendous feedback from eyecare professionals and their customers. 

Our passion and commitment to innovation, combined with our dedication to provide outstanding customer service is what sets us a ‘part from competition,” Mr Stacey said.

Manufacturing hundreds-of-thousands of lenses each year, Shamir Australia is committed to delivering high quality products and manufacturing in Australia for the long term.

“To help enhance the vision and visual experience of our customers around the country with our quality products and innovative lens technology is one of our key values, and we are extremely proud of all the people we have helped to see clearer,” Mr Stacey said.

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See the difference with Shamir Australia


Friday, May 31, 2019


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The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.