Meeraboo: Shining the light on local manufacturing

Meeraboo is a family-owned business proudly manufacturing Australian Made candles in regional New South Wales.

Pouring love and passion into each and every one of their products, Meeraboo’s range of candles is inspired by all that is Australia. Meeraboo candles boast a wide range of scents with collections of flavours curated to complement each other and the space they exist within.

Meeraboo have also established a collection of candles solely dedicated to the unique smells of local Australian flora and fauna, celebrating the culture and environment of the Australian outback; the collection also reflects the roots of the family run business. 

Owner of Meeraboo, Dannielle Maere, believes that being family owned and operated allows her business to have a more considered and personal approach to manufacturing in Australia.

“The biggest part of what Meeraboo is our story and how our products are made,” she said. “All of our candle vessels are individually prepared by my brother James, and all candles are hand-poured by my Mum, Deb. All our Meeraboo’s are labelled and packaged by my mother-in-law Kay, and all our orders are packed on-site by Ellie, who has quickly become a member of our extended family.”

Mrs Maere explained the team at Meeraboo are constantly striving to deliver the highest quality product for their customers, stating that “We wouldn’t dream of having our products made anywhere else – quality is paramount for us, and we absolutely love locally manufacturing candles together as a family.”

From what began as a humble journey, Meeraboo has seen astonishing growth, sky rocketing from 40 stockists to 200 in just 18 months and bringing to fruition what Mrs Maere describes as their “dream candle shed”. Further to this, Meeraboo have employed five more people to join their team.

“Our business has gone through epic growth in the last year, quickly outgrowing Mum’s house in 2019. We moved into our dream candle shed in 2020, and the success has been incredible,” she said.

Mrs Maere believes the credibility of the Australian Made logo has been imperative to Meeraboo’s business growth as consumers are increasingly seeking locally manufactured products. With the vast majority of Meeraboo products proudly carrying the iconic green and gold kangaroo logo, Mrs Maere notes a definite increase in consumer confidence when purchasing their products.

“We wanted to align ourselves with the Australian Made values and ethos, whilst benefiting from the Australian Made network of like-minded businesses. So far, it’s been an amazing choice, and the team at Australian Made Campaign are so incredibly helpful and supportive. We are excited about the opportunities that the Australian Made Campaign offers, especially when lockdowns are over and we are able to focus on retail and international growth again,” she said.

With big plans of expansion and growth into the future, Meeraboo looks forward to continuing to support the Australian economy and local communities as they continue pouring Australian Made candles.

To learn more about Meeraboo and its range of Australian Made products, please visit https://meeraboo.com.au/.

You can also follow Meeraboo on Facebook here and Instagram here.