A household name that has been manufacturing batteries for nearly a century, Century Yuasa Batteries is an iconic Australian business that is lauded for its quality, innovation and expertise.
Century Yuasa Batteries designs and manufactures its batteries to meet the extreme demands of Australia’s harsh climate and operating conditions. Over many decades of product development, manufacturing experience and technical know-how, its range of sealed and maintenance-free batteries has become a staple for countless Australian motorists.
The first Century factory was established in 1928 in Sydney, where the company produced components and finished batteries for the local market. As demand grew, the business expanded into Victoria, Queensland and South Australia, and became the first to introduce Australia-assembled polypropylene batteries in the 1960s.
Over time the brand has continued to invest in its manufacturing capabilities, undergoing extensive upgrades to its Queensland site in 2016 to meet the changing demands of modern vehicles and committing a further multimillion-dollar investment in 2023 for future expansion.
Automotive General Manager Stu Stanners said manufacturing in Australia has helped Century Yuasa Batteries stand apart. “Our batteries are designed and made for Australian conditions. For over 95 years we have really honed the experience and knowledge needed to develop products that can withstand the harsh and unique Australian environment. The brand is trusted because it’s made by Australians, for Australians.”
“We wanted to make our commitment to Australian manufacturing clear, which is why we are proud to carry the Australian Made logo on our batteries. The logo features prominently on the labelling of all locally-built Century products, to help capitalise on our main point of difference over competing battery brands.”
“Century Yuasa Batteries recognises the importance of supporting local and reinvesting into the local economy. We use locally sourced components such as lead from South Australia, recycled components from New South Wales, and plastics and signage from Queensland. We’re proud to support local jobs and the local economy wherever we can,” Mr Stanners said.
“We’re also committed to responsible stewardship. Our battery recycling program boasts over 1,100 registered Battery Recycling Centres around Australia. Not only that, but we incorporate recycled lead from disused batteries into our products.”
The Century Yuasa Batteries product range includes starting, deep cycle, dual-purpose and heavy-duty batteries that can be used across many applications. Features of the Century range include an advanced labyrinth lid system and heat-sealed double lid technology to reduce water loss whilst increased electrolyte levels, cutting-edge plate designs and specialist paste formulations combine to deliver superior cranking performance, corrosion resistance and heat tolerance.
As an affiliate of the GS Yuasa Corporation, one of the world’s largest battery manufacturers, Century has access to some of the most advanced technology and R&D resources available in the battery industry. This has added to Century’s reputation for quality, as every battery has been developed using state-of-the-art manufacturing processes and technical expertise.
With a workforce of over 600 employees and producing over 1.2 million batteries each year, Century Yuasa Batteries remains committed to manufacturing in Australia and supporting local jobs. “We’re on track to achieve a 'Century' in business in 2028,” Mr Stanners says. “And we’re proud to say that we’ve been supporting our fellow Australians throughout our entire journey.”
Find out more about Century Yuasa Batteries’ Australian Made products at www.centurybatteries.com.au