123 Nourish Me: Organic essentials for the family

This article is brought to you by the City of Joondalup.

Located in the City of Joondalup in northern Perth, 123 Nourish Me is a growing organics company that creates family essentials to reduce the toxic load on kids and families. After observing a gap in the market, co-founders Alisa and Danni set out to manufacture high-quality natural products, ranging from natural sunscreen to insect repellent.

123 Nourish Me have worked hard to source the best quality organic and natural ingredients available locally, with every product in its range designed to nourish and enhance health and wellbeing for families. The organics company has been recognised and awarded for the quality of its products, winning ‘Favourite Online Store’ and ‘Favourite Sleeping Aid Product’ in the 2021 My Child Excellence Awards for its Sleepy Head Balm.

Since its inception, it has been important to 123 Nourish Me that its products were manufactured locally. Founder Danni Crews explained, “We chose to make our products in Australia to support local industry, and also to ensure our products were manufactured at the highest quality possible. Supporting local is one of our core values.”

“Customers like purchasing from Australian Made and Owned businesses. We believe that any time you can support local industry everyone feels the benefits. We then keep our profits within our own country and support other local businesses.”

123 Nourish Me also found that its customers associated the Australian Made logo with high standards of quality, which has been a powerful purchasing motivator.

“Worldwide, people have a lot of trust in Australian Made products as the ingredients are known to be safe and of high quality,” Alisa said. “Australia is known to have high-quality assurance standards and regulatory bodies, which is a big draw for customers.”

As an organics company, it was essential to 123 Nourish Me that its products were high quality and natural. Manufacturing in Australia meant they knew exactly what ingredients were going into their products.

“It’s so important to us to manufacture our products locally. We need to know what’s going into our products and to the families that purchase them,” Danni said.

Since 2017, 123 Nourish Me has proudly displayed the green and gold kangaroo logo on its products and continues to advocate for the importance of buying Australian Made.

“We are so proud to have our products carry the Australian Made logo,” Alisa said. “We are big supporters of Australian Made and passionate about supporting local businesses.”

Underpinned by a third-party accreditation system, the Australian Made, Australian Grown (AMAG) logo certifies a product as ‘genuinely Australian’ and is nationally recognised by 99% of Australians. The logo is Australia’s only registered country of origin certification trademark, and is used to clearly and effectively communicate the Australian Made certification to consumers.

Increasing demand for Australian-made products has only bolstered the logo’s strength, as more and more Australians are focused on supporting local manufacturing and local jobs. Recent Roy Morgan research found 70% of Australians have being looking to buy more Australian made products in the last 12 months, with 89% believing more manufacturing should be undertaken in Australia, and 97% of Australians associating the logo with the support of local jobs and employment opportunities.

As a Campaign Supporter, The City of Joondalup encourages local businesses to recognise the benefits of using the AMAG logo on products.

The City of Joondalup is a future-focused city in the northern suburbs of Perth, proud of its innovative programs and businesses, and the first Western Australian local government to partner with Australian Made Campaign as a Campaign Supporter.

With a global outlook and thriving local economy, the City of Joondalup is characterised by a diverse and dynamic population of more than 160,000 residents. The City takes pride in providing its highly motivated and enthusiastic workforce with opportunities to contribute positively to the local community.

To learn more about 123 Nourish Me or purchase one of its Australian Made products, visit www.123nourishme.com.au.
To learn more about opportunities with the City of Joondalup and Australian Made, visit www.joondalup.wa.gov.au/kb/business/campaignsupporterofaustralianmade.

Roy Morgan, 2020. Consumer Survey.
Roy Morgan, 2022. Consumer Survey.