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Based in Brisbane, Rubbedin Pty Ltd has been a leading manufacturer of specialty cleaning products since 1979. It all started with the launch of the Magic Hotplate, which was Australia’s first cast iron hotplate restorer.

Rubbedin then went on to develop more products designed to maintain and repair cast iron potbelly stoves and combustion heaters. These being from the Firewise brand Soot-Loose, Instant Brick and Black Patch Stove Putty. Did you know that Soot-Loose is Australia’s #1 selling chimney and flue cleaner!

During the 1990’s Rubbined was the first to introduced Magic BBQ Cleaner & Degreaser, Magic Ceramic Glass Cooktop cleaner, the Magic Washing Machine Cleaner, and Magic appliance descaler cleaners to the Australian market.

The well-known Magic range of products is now available in all leading supermarket and family independent stores nationally.

We are proud to say that we have manufactured the Magic range has being safe for your family and environmentally friendly. The products contains no harmful chemicals, is non-toxic, biodegradable and grey water/septic tank compliant.

With a strong sense of environmental responsibility and people safety Rubbedin saw the need for a complete green product. A product that was non-toxic, plant-derived and contained no d-limonene, chlorine-bleach, phosphates, sodium and synthetic fragrances.

There are 7 million Australians who suffer from allergies and over 2 million Australians with asthma; we knew there was a lack of suitable cleaning products for these individuals.

Therefore in early 2017, after many years of extensive research, development and testing we launched the PuraChoice range. The complete PuraChoice range is hypo-allergenic, contains dermalogically tested ingredients and is cruelty free.

We have a firm policy of producing and delivering top quality products that are highly effective and safe.

We endeavour to continually broaden our range and exceed customer expectations at all times. Our goal is to be the leading brand in the specialty safe sustainable cleaning sector.

Where to buy

1800 652 755
Direct From Manufacturer

We have multiple manufacturers. Please refer to the individual product pages.

Other Retailers
  • Home Timber & Hardware
  • BBQ Galore
  • Independent Woodburner Outlets
  • Ritchies IGA
  • Independent Supermarkets Australia Wide
  • IGA

We have multiple stockists links. Please refer to the individual product pages.

Where available

  • Oceania/NZ
  • USA

* All products may not be available at all stores, countries and regions.

Social - Connect with us

Seal of Approval

Contact information


Phone: 07 3245 3255

Visit our website


Download our brochure and find out more about our latest product offering, sales and promotions.

Download brochure

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.