Ernest is a premium Australian brand that is challenging the men’s fragrance industry by treading its own path. Taking inspiration from only the best elements of the traditional fragrance world and re-imagining them for the modern era.
Ernest has kept all the artistry and ingredients of the world’s finest traditional spray colognes and designed an inspired and functional new twist. Each Ernest fragrance is designed to induce a feeling, a purpose and a sense of confidence.
The solid fragrances are crafted and refined to make sure that only the most exquisite Fragrance, tone and body is created. A curation of perfectly blended high-quality ingredients (Shea Butter, Macadamia oil, Vitamin E, etc) to ensure that you not only smell amazing, but your skin is left moisturized and healthy.
We believe there is a crisis in masculinity, Men have lost the confidence to discover and walk their own path, they are too engaged in the material world around them and have left behind something special, leaving them unbalanced, unforgiving and unsustainable, some have named this Toxic masculinity
So, our purpose is to give men the confidence to believe in themselves, to develop their own internal strength and believe in a better way. Ernest is a beautifully smelling swipe of confidence whenever you need it, Ernest is carried with you anywhere, easily and discreetly. Allowing you to smell “start of the day“ confident at any point. Confident that you can be your true self and take on any situation life throws at you, be it at work, with friends or dating
Buying Ernest means you are part of something bigger than just yourself, being part of Ernest means you are not only concerned with improving yourself but also improving society through tackling men's mental health (combating toxic masculinity), as we create safe places to have open conversations, as well as supporting charities with a donation from every purchase.