When to use the Australian Made logo, and when not to

Leveraging the Australian Made, Australian Grown logo on your products and in branding material is a great way to make the most of your Australian Made licence, but it is important to remember the logo is a certification mark and has a set of rules governing its use.

A licence to use the logo is granted by the Australian Made Campaign (AMCL) for specific products – it is not a certification of the company as a whole.

Social Media

We know you love the logo, but please don’t use it as your social media profile picture!

A profile picture is an image that represents a social media account in all its interactions across a platform, such as Facebook, Instagram, Twitter and Linkedin. It creates a visual association for social media users.The Australian Made Campaign has its own social media platforms, which are used to extend the reach of the logo and the products that carry it. In the past, social media users have become confused with brands misrepresenting themselves by using the Australian Made logo as a profile picture.

It’s best to use the logo in posts that refer to licensed Australian Made products and select a profile picture that helps identify your business, such as your brand’s logo. 

Marketing Material

The logo may be used on material such as websites, brochures, advertisements and POS material as long as it is only used in association with licensed products. The logo may be used more broadly when all of the company’s products (or the great majority) are licensed by AMCL.

However, if a company makes a range of products, some of which are imported and some locally made and licensed by AMCL, the logo should only be used on those pages or sections of the website or printed material that refer to those licensed products. For example, it would be misleading to place the logo on the website’s home page, on a banner that appears on every page of the website, or the front of a brochure or catalogue because that would imply that all of the company’s products are licensed.

Similarly, if the company is primarily a service provider with one or two registered products, the logo should not be used in a general way on their website or brochures, as this would imply that the services being promoted are licensed by AMCL.

Company Stationery

The logo may also be used on company stationery such as email signatures, letterheads and business cards, and on company vehicles and staff uniforms, but only where all or the great majority of the company’s products are licensed by AMCL and the company is not primarily a service provider.

Trade Shows and Events

The logo may be used in the form of flags, posters, banners or other merchandise at trade shows and similar events or in retail outlets where the products being promoted are licensed by AMCL.

Merchandise

The logo may only be used on corporate merchandise such as mouse mats, stubby holders, caps, etc., when all or the great majority of a company’s products are licensed or where the merchandise relates to a particular licensed product or range of products, and the merchandise items themselves are made in Australia and licensed by AMCL.

Companies may not produce and offer for sale items such as tee shirts, stickers, caps, etc. which carry the logo as a decorative motif unless licensed to do so by AMCL.

Tender Documents

The logo may be used on tender documents where the product/s mentioned in the tender are licensed by AMCL.

If you are unsure whether you can use the logo in a particular situation, please contact AMCL on info@australianmade.com.au.

AMCL’s Style and marketing Guide is available here.