Traction on media campaign driving consumers to the Australian Made website

The Australian Made Campaign launched a major national media campaign reinforcing the message about buying Australian Made and Australian Grown in June, with advertising across all major TV networks, radio outlets, metro newspapers, digital networks and outdoor billboards across the country. The message to consumers, business and government is that ‘It’s time to buy Australian.’

Early indications are that the campaign has had a significant impact, with an overwhelmingly positive response from licensees and consumers.

Comprehensive media coverage across all platforms encouraging consumers to visit the Australian Made website
Increased website visitation resulting in greater interaction with licensee business and product pages (just short of 50,000 unique visitors as at 30 June)
More Australian Made Club members signed up, creating greater opportunities for licensees to reach consumers via the Australian Made Club newsletter (approximately 7,500 members as at 30 June).

Have you seen the campaign? Have you received any feedback about the campaign from your customers? Have you leveraged the campaign or are you currently using the heightened awareness of the Australian Made, Australian Grown logo to your advantage? If so, we’d love to hear from you.

To view tha advertisements across all platforms, please see below.