The Australian Made, Australian Grown logo is more than a certification trade mark. It is a powerful marketing tool and should be used as one. To help you get the most out of the logo, we have prepared some useful tips and hints:
- Place the logo clearly and visibly on the front of product packaging
- Use the current version of the logo (characterised by modern, rounded edges on the triangle)
- Promote the logo extensively across all marketing and communications material related to your registered products, including:
- Product tags/tickets
- Product information sheets
- Online banners
- Advertisements
- Catalogues
- Newsletters
- Media releases, media statements and media events
- Social media platforms
- Event collateral
- Websites
- Tender documents
- Statements and invoices
- Create and regularly update your listing on the Australian Made online product directory, including:
- Business details
- Website
- Social media platforms
- Where to buy
- Countries in which sold
- Corporate logo
- Images
- Videos
- Marketing materials
- Special offers
- Call on retailers to promote your products by providing relevant merchandise with your delivery. Merchandise is available to order via the Australian Made
- Stickers
- Posters
- Swing tags
- Pyramids
- Join the Aussie Made Club to go into the running to win great Aussie prizes, and show your support for Aussie growers and manufacturers like you.
- Follow Australian Made on Facebook, Twitter, Instagram and LinkedIn for up-to-the-minute news
- Consider online advertising opportunities available exclusively to logo licensees.
- Visit the Australian Made B2B Portal to find out more about:
- Sourcing Aussie suppliers or searching for major project opportunities within your sector
- Promotional opportunities available exclusively to logo licensees
- Export opportunities available exclusively to logo licensees
- Accessing Australian Made airport stores
- Read your monthly licensee newsletter and stay in touch with your local Account Manager for information on the latest campaigns.

Tips for getting the most out of the AMAG logo
Published
Wednesday, August 12, 2015
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