The beauty of buying Australian Made

In October, Australian Made ran an industry-specific consumer campaign to raise awareness of the benefits of choosing locally-made beauty and personal care products, encouraging shoppers to ‘look good, feel even better’ by looking for the famous Australian Made logo when shopping.

AMCL called on consumers to keep ‘buying Aussie’ front-of-mind through a multi-channel marketing campaign across traditional media, digital advertising and social media platforms.

During the campaign, dynamic advertising panels were strategically placed in major shopping centres near major supermarkets and pharmacies nationwide, combined with a strategic digital campaign, social media advertising and an eastern-states radio promotion to target shoppers and keep buying Aussie top of mind for those looking to purchase beauty products.

The campaign successfully drove enormous interest in Australian Made products online, increasing engagement on Australian Made’s social media platforms and pushing traffic through to Australian Made’s website and dedicated landing page. Discussions around Australian Made products were featured on KIIS FM, as products were put into the hands of consumers to review. You can hear what Aussies had to say about them below.

A recent study conducted by Roy Morgan found that 58% of Australians prefer to buy Australian-made beauty, personal care and cosmetic products, with 23% of Australians associating them with high-quality.

Ben Lazzaro, Chief Executive of the Australian Made Campaign, said “Roy Morgan’s research highlights the importance Australians place on ‘buying local’. There is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards.

Awareness around country of origin labelling has increased in recent years, with more Australians wanting to know where their products come from. The easiest way to ensure you’re buying genuine Australian products and supporting local businesses and jobs is to look for the green and gold kangaroo logo—the true mark of Aussie authenticity.”

To make it easier than ever to highlight your Aussie credentials, AMCL is giving licensed beauty and personal care brands exclusive access to official Australian Made artwork and marketing collateral.

Visit the links below to download your official Australian Made collateral:

Download digital artwork – http://bit.ly/digitalartwork
Download offline artwork – http://bit.ly/offlineartwork 

To find and learn more about the benefits of buying Aussie beauty products, visit www.australianmade.com.au/beauty.