The 2019 Australian Day feature: shinning a light on Aussie inventors

Each year in celebration of Australia Day and in recognition of how important supporting local manufacturers and growers is to our economy, The Age and The Sydney Morning Herald produce an 'Australian Made' feature which is inserted into the Australia Day editions of their newspapers.

Published on a Saturday this year, the 2019 'Australian Made' feature was distributed to a combined readership of 1.16 million, providing an incredible platform for licensees to showcase their Aussie credentials.

The promotional feature contained a number of stories about country of origin issues and Australian Made licensees, as well as the opportunity for licensees to access heavily discounted advertising rates in two major metropolitan newspapers, on a day where celebrating all things Australian was top of mind.

Thongs Australia featured on the cover of this year’s edition and were overwhelmed with the response.

“We received fantastic PR coverage over the Australia Day weekend. As a result, we were inundated with orders” Andrew Kuypers, Director of Thongs Australia said.

The feature is scheduled to run again in 2020, with more details to be released at the end of the year on how licensees can get involved.

You can download a copy of the 2019 'Australian Made' feature here.