Thank you for your feedback

Australian Made would like to thank everybody who participated in the recent survey about the promotion and administration of the AMAG logo. The survey results will inform the way we work together and communicate with you moving forward, and the way that we promote the logo, in order to maximise the benefits available to you through your licence.

We were pleased to hear that you believe that the AMAG logo gives consumers confidence and provides accreditation that your products are authentically Australian, and that you share the importance we place on ensuring that all products that carry the AMAG logo comply with the rules for using it.

It  was good to hear you approved of the new website as well. We are continuously updating the features available, but please do let us know if you have any other suggestions.

It was also great to hear that some of the words that spring to mind when you think about the logo include quality, pride, support, people, and local (the 'word cloud' image attached to this article contains others). These themes, along with your positioning suggestions for upcoming advertising campaigns, such as authenticity, will be taken onboard when we plan future creatives.

One change we will be implementing immediately is the reduction of the number of printed newsletters we issue each year from four to three, in response to your feedback that many of you prefer to hear from us via enewsletters. 

If you were unable to respond to the survey, but would like to make a suggestion, please contact us on 1800 350 520, or info@australianmade.com.au.