Summer of Tennis campaign wraps up

The Australian Made Summer of Tennis campaign was by all accounts a huge success.

Throughout the Summer the campaign saw significant exposure through national television, radio, print and online advertising. You might have noticed some of the advertisements playing throughout the Apia International, AAMI Classic and Australian Open coverage! Each of the advertisements featured key messages promoting the Australian Made, Australian Grown logo and encouraging consumers to buy local.

You can watch the advertisements at www.youtube.com/AustralianMadeLogo. 

The advertising campaign was supplemented with PR activities, and we secured free national TV, print and online coverage throughout the campaign as well.

Campaign highlights included:

• The Australian Made Foundation Cup – Melbourne, 6-10 January

The only national tennis tournament for junior players from rural and regional Australia 

• Breakfast with the Stars – Sydney, 7 January & Melbourne, 14 January

Official Tennis Australia events which promote the achievements of women in tennis, held ahead of the Apia International and Australian Open

• Australia Day Kid’s Tennis Clinic with Alicia Molik – Melbourne, 26 January

A free event from 9.00am-11.00am at the East Melbourne Tennis Centre, open to kids of all ages, aimed at encouraging families to stay active and buy local. 

These events provided our team with excellent opportunities to promote the logo, the products that carry it and the important message about buying local to thousands of Australians.

The campaign also brought in unprecedented web traffic, with more browsers than ever before visiting the Australian Made website and searching for licensee products.

Furthermore, the number of Aussie Made Club membership grew by 30%, providing a direct line of communication for licensees to thousands more Aussie shoppers interested in local products and produce.