Introducing Australian Made Week!

The Australian Made Campaign (AMCL) is excited to announce the launch of the first ever Australian Made Week! 

Running from Monday 24 May to Sunday 30 May 2021, Australian Made Week will encourage consumers to actively focus their buying activities on genuine Aussie products while celebrating and supporting local makers and growers around the country. 

The only initiative of its kind, significant resources will be committed to promoting Australian Made Week with a multi-channel advertising campaign scheduled to run across TV, radio, out-of-home, print, online and social media, along with a curated PR campaign. 

We want you to get involved! Partners and licensees of AMCL can get involved in Australian Made Week by:

• Promoting your Australian Made products alongside the Australian Made logo, 
• Running an Australian Made sale event and/or promotion,
• Sharing Australian Made Week assets across your social networks (these will be provided to you soon) with the hashtags #AustralianMade #AustralianMadeWeek,
• Telling your Australian Made story, 
• And spreading the word about Australian Made Week to your customers! 

In the coming weeks, AMCL will be announcing a high-profile Australian Made Week ambassador to lead the campaign and providing free assets for you to use in marketing activity in the lead-up and during Australian Made Week, so keep an eye on your inbox!