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The Australian Made Campaign recently ran a co-branded digital advertising campaign with Australian Made licensee, Tuffys&Tuffetts.

Over 80,000 consumers who had previously visited the Australian Made website were targeted with online banner ads, as they used the internet. These were incentivised with a 15%-off coupon, redeemable on the Tuffys&Tuffetts website.

The results

During the two-week campaign:

 

  • 50% increase in consumers visiting the Tuffys&Tuffetts website from australianmade.com.au*
  • 25% increase in people internet-searching Tuffys&Tuffetts*
  • 328 new customers visited the Tuffys&Tuffetts website*
  • 30% increase in number of sales!*

 

As you can see, the Australian Made/Tuffys&Tuffetts campaign was a huge success, with page views, time spent on the website and, most importantly sales, all showing big increases.

Australian Made can do the same for you. With just a little bit of information about your website and products, we can tailor a very inexpensive campaign that will target customers who want to buy your Australian Made products.

Contact us to find out how australianmade.com.au can get your brand going. Call 1800 350 520 or email info@australianmade.com.au.

 *19-day period 10 to 28 June vs 19-day period 29 June to 17 July

Drive customers to your door


Drive customers to your door

Published

Wednesday, September 11, 2013


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Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders, past, present and emerging.

 

The ‘Buy Australian’ campaign is supported by the Australian Government Department of Industry, Science and Resources through the Australian Made Makes Australia Grant 2025 - 2026.